Ethos Life Review vs Coverpath Review

Ethos Life and Coverpath are new digital life insurance platforms that allow users to apply for life insurance completely online in just a few minutes. You can skip consulting with an advisor and taking medical exams if you don’t have time. Learn the ins and outs of Ethos Life and Coverpath and see reviews of both to decide which is best for you.

Key Takeaways

Ethos Life Insurance

  • For those looking for affordable and fast life insurance, Ethos is the option for you.


Coverpath Life Insurance

  • For those looking for more comprehensive life insurance from a company with decades of experience, this is the option for you.

Ethos Life Review

Launched in 2016, Ethos Life offers whole and term life insurance online leveraging technology to make the application process simple and easy. Its online application takes as little as 10 minutes to complete and most people who qualify for coverage are approved without a medical exam.

Their term insurance offering is backed by Legal & General an insurance company that has been around for over 200 years. Coverage amounts range from $50,000 to $1.5 million. Ethos will ask a few questions to gather information about your medical history, current medications, and motor vehicle records as you go through the approval process to see the rates you qualify for.


Ethos helps protect families in their most vulnerable moments by offering simple life insurance coverage.

Fast & Simple

With Ethos, you can get started with flexible coverage online in just a few minutes. No medical exams are required; just a few health questions. They made it straightforward for you, so you can get back to what matters.

Flexible & Affordable

Ethos offers great coverage options, so you or your client can pick a plan that fits their needs and budget. A non-smoking 35 year old can get up to $1 million of coverage for just a few dollars per day. Ethos offers up to $1 million in life coverage.

Reliable & Trustworthy

Ethos has streamlined the application process for its customers by using proprietary technology and artificial intelligence to predict the probability of a customer becoming a premium client or likelihood of an applicant filing a claim. They leave the actual insuring to industry giants who have paid out billions of dollars in claims.

Coverpath Review

Coverpath is a new, technology-enabled life insurance offering by Mass Mutual. As a leading provider of life insurance for over a century, Mass Mutual is now accessible in a completely new way with Coverpath. It’s designed to make the application process easier through its online platform.

Coverpath is the first digital life insurance platform that provides additional insurance options such as whole life insurance and multiple riders with term insurance products. Haven Life is the direct-to-consumer version of accessing MassMutual through Coverpath. Utilizing us or Haven Life has no difference in cost.

A new way to get MassMutual life insurance coverage

Get a Quote

Work with your financial professional to understand the coverage you need and get an estimated price.

Apply Online

Complete a simple online application with expert guidance if you need it.

Get a Decision

If approved, get your final price and start coverage. You just got peace of mind.

Since 1851, MassMutual has been serving its customers with a wide range of life insurance products. Now, you can apply for a quality, cost-effective term life policy online at, issued by MassMutual one of the leading providers.

You can keep your policy during job changes and convert it to permanent insurance if and when your financial needs change. Plus a financial professional can provide the expert guidance you need, which will make the process easier.

Why Use Either Ethos Life or Coverpath?

I typically recommend that you have a consultation with an advisor to go over your life insurance coverage options. This is especially beneficial if you have some health factors that impact your insurability or if you are very high income and need the best coverage possible.

However, there is a time and a place for the quick and easy “advisor-less” technology that both Ethos and Coverpath offer. These technology options are great for people who know they would benefit from life insurance coverage. You can conveniently place term insurance coverage if you are looking for protection to cover a mortgage, student loans, or using the quick “behind the napkin” formula of 8-12 times your gross income. Plus you do not have to spend time going back and forth with an advisor and completing medical exams. Young parents who are very busy working without much time to qualify for life insurance and more or less know about how much coverage they need could benefit from using Ethos Life or Coverpath to quickly narrow down their coverage options and apply easily online.

* The cost for the coverages is the same whether you sign up through the links on this page or direct with Coverpath/Haven Life or Ethos. The benefit to using the links on this page is that we are here as an extra layer of support to answer questions or assist with any issues you may run into.

About Domenick Financial

At Domenick Financial Services, we specialize in providing wealth and income protection solutions for individuals and businesses.  Our focus is to work closely with clients and work in collaboration with other professionals to provide customized solutions for clients.

Domenick Financial Services is an independent insurance broker.  With no obligation to choose any one insurance company, we have the ability to source multiple options to find the right coverage for the client.  This is a fact that sets us apart from other types of insurance professionals.

Matthew Domenick is the president and founder of Domenick Financial Services.  Domenick Financial Services specializes in life insurance and disability insurance, long-term care insurance, and group, ancillary and supplemental benefits. The group’s focus is utilizing these types of insurance products as solutions to protect against the loss of income or other financial resources due to an unforeseen sickness, injury, or premature death.

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